Trndmarker, future needs matter
- Hortense Koster -
At Trndmarker, I work with a global team of experts, alternatively known as early adopters, thought purveyors, or trendsetters to create tailormade reports, workshops and presentations. Together we understand why customers’ needs are changing- and how companies can keep up.
#Heineken: Using a mixture of design-research tools and ethnographic approaches to extract latent and explicit customers’ needs and behaviours to apply in insights reports and inspirational presentations
#Nike Football: Management of digital community and consumer insights research with semi-pro football players 17-21 yrs. old on THE SQUAD digital platform. Created strategic input and gathered consumer insights to better understand the usage, aspirations, and attitudes on sportswear- both on and off the field.
#Skoda: Building a strong brand rationale and narrative with stakeholders to fit the needs of the Italian customers and serve as a basis for new agile sales and retail concepts.
#Booking.com: Recruiting respondents and experts for tailor-made engagements and events.
For full portfolio
Rokin 102, 1022 KZ Amsterdam