The Art of Interviewing- Part 2

A while back I wrote about ‘The Art of Interviewing (part 1)’,  an interview ‘Philosophy’ of Global Innovation Studio Sense World Wide. Now they have launched an update. Read more about it below. What I like about this document is that it gives a clear overview of how they use interviewing and all the steps […]
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How To Use Your User Insights

This post is for my international students following the course Consumer Insights of Fontys International Studies. In order to change the behavior of people, we need to understand why they are behaving the way they are. In this post, I will share some links for interviewing and empathetic listening, the creation of an empathy map, and […]
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Change Peoples Minds and Behaviour…

This post is for the students Consumer Insights working on their individual assignment and would like to receive more inspiration on ‘a self-selected urgency where you want/need to change the behavior of people’ Start with this research question: Links: More links will be uploaded soon!  
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