The Art of Interviewing- Part 2
A while back I wrote about ‘The Art of Interviewing (part 1)’, an interview ‘Philosophy’ of Global Innovation Studio Sense World Wide. Now they have launched an update. Read more about it below. What I like about this document is that it gives a clear overview of how they use interviewing and all the steps […]
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Mega Trend Cards
Currently, I am lecturing Trend Process classes for the study Trend Research & Concept Creation in Lifestyle at the Fontys University. WE are now creating a trend map consisting of several layers. The students have to define the layers, Mega, Macro and Micro trends, design and cluster signals, name these clusters and design the map […]
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How To Use Your User Insights
This post is for my international students following the course Consumer Insights of Fontys International Studies. In order to change the behavior of people, we need to understand why they are behaving the way they are. In this post, I will share some links for interviewing and empathetic listening, the creation of an empathy map, and […]
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Change Peoples Minds and Behaviour…
This post is for the students Consumer Insights working on their individual assignment and would like to receive more inspiration on ‘a self-selected urgency where you want/need to change the behavior of people’ Start with this research question: Links: More links will be uploaded soon!
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Doing Trend Research? Here are some sources
This is a post for my students Business Innovation working on minor Societal impact Lab. This list are some of my go-to places for the latest trend information. Please include sources (APA style) if you use them. Message me if you have any question, or new additions you found your self. If you own a […]
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